When we consider any type of beverage or packed food item, it is crucial to pay extra attention to the labels. People are becoming more and more health conscious as a result of which labelling needs to be done appropriately. The information on the label will help you gain the trust of your customers and prove the authenticity and genuineness of your products.
However, you cannot simply put a label with nutritional content written on it. You have to create an impact on both the audience and market which is why you must learn the things every drink label should have.
In the below article, we have discussed some of the elements your drink’s label must have:-
Information About The Origin
Your drink labels should have proper information about the brand name, product name, manufacturer, and country of origin. For example, if you see the wine bottles, the country is always printed on the label because the same type of drink can be found in Italy and Australia.
Manufacturing And Expiry Dates
You also need to include the manufacturing date and the expiry dates. This can be printed either at the bottom of the can or on the container’s body. To highlight these information sets, make a box and write the dates inside it or make the fonts larger and bold to attract the attention of the customers.
Ingredient And Nutritional Information
One of the major sets of information that all drink labels need to have is about the ingredients and their corresponding nutrition. You can either form a single chart, naming the ingredients, the nutrients present in each ingredient and their composition/quantity. If your drink will be packed in a large container, you can separate the information for filling up the labelling space.
Storage And Preservation Information
You can store the beers in the refrigerator but not rum. Similarly, drinks that can be affected by the humidity or moisture content of the air need to be kept in airtight bottles. Therefore, you need to include information about the process of storing or preserving the drink. This way, your customers can easily understand how to increase the shelf life of the product and use it properly without contamination.
Net Quantity Or Volume
Lastly, you need to include information about the net quantity of the drink present in the bottle, carton, can, or jar. You can either represent the volume in mL or litres as per the type of liquid. For bigger containers, use the litre metric system while for the smaller contents, you can use the mL notation format. Apart from this, you can also include the net weight of the product that will include the weights of both liquid and the container.
Now that you are aware that the information needs to be included in the drink label, we are certain that you won’t make any mistakes while designing it. Your drink’s future and popularity will depend on the label and thus, there shouldn’t be any room for error.