In this fast, modern world, most people in cities worldwide do not have the time even to dine in a restaurant. It is the reason that the global food packaging market size is growing at a CAGR of 5.9% to reach 463.65 billion USD in 2027 from 304.98 billion USD in 2019. But for those who want a quick meal, it is the packaging that matters the most. It is because even an excellent book gets judged only by its cover. Apart from safeguarding the food, now the packaging plays a marketing tool for food products to boost sales among many other uses.
Importance of takeaway packaging for food
Statistics are in favor of the importance of takeaway packaging for food worldwide. 84% ordering takeout food delivery confirms that packaging is an essential concern while placing a food order. With the online ordering of food rising in the last few years and especially during this coronavirus crisis, packaging the food gains prominence. Online ordering has increased by 25% from March as the severity of the situation rises this year, 2020. Adequate packaging of food not only helps to keep the existing customers but also brings in new customers. Advanced technology comes in handy to make attractive packaging to lure customers into buying the food from restaurants to increase sales and profit.
Takeaway packaging becomes a lifeline for e-commerce
With many apps now readily available to increase online delivery, e-commerce shipments are fast becoming a lifeline in this modern world. And especially in these days of people staying at home and social distancing, it is quickly becoming an essential part of everyone’s life. It is the reason that global online food delivery and the takeaway market is worth over 20 billion USD now. Also, such types of packaging have become more diverse than before, and there are various types of packaging available for all kinds of food outlets.
What Other Uses Are There With Takeaway Packaging?
Apart from protecting the food from microorganisms, heat, moisture, among other harmful things, and keeping the food fresh with all nutrients intact, the different uses of takeaway packaging include:-
- Many foods focused on businesses like restaurants, fast-food outlets, food product manufacturers, and others can use such packaging as a cost-effective marketing tool to increase sales.
- It could become the brand ambassadors with many people seeing the packaged food on its way to customers ordering food online, which is rocketing now.
- It serves as a chance for interaction with the customers with the brand as it provides information on how the brand cares for its customers.
- Increases brand recognition as customers associate with the food they are eating from the specific restaurant and others
To avail all takeaway packaging best uses, it is essential to have the best excellent packaging solutions to develop the business to new horizons.
