We live in a moment where online games are becoming more and more adept, and we are not only talking about online players, but also about spectators. Observing how the best players in the world play our favorite game, to have fun and learn from them, takes us directly to Twitch, the largest network of audiovisual content and video game streaming worldwide.
Twitch story
When it hit the market , it had another name, Justin.tv, founded by Justin Kan and Emmett Shear. They created a video platform, which allowed anyone to broadcast live videos, which is currently known as streaming.
Emmet Shear Galaxy Marketing, as a regular videogame player, changed the direction of the company, placing the main focus of the videogame broadcast, where users could interact with the favorite gamers.
Officially, Twitch was born in 2011. From then on many players actively turned to the platform, making it a very useful tool to earn money.
For the first time players could start earning money by sharing their screens directly with the fans, making them able to subscribe to the channel and pay one of the 3 modalities that the streamer offered them. To have more subscribers to the Prime service of € 36 per year, which considerably increases their purchasing power as well as negotiating power to offer more and more services?
One of the services to expand more accentuated could be the video, to produce more own audiovisual content, including movies and series, to enter to compete directly with platforms such as Netflix and HBO among others.
Twitch vs Youtube Gaming
- YouTube, the platform that owns the leader of the search engines, Google, in 2015 bet strongly for the launch of the YouTube Gaming service, since it saw a very profitable option for the entire gamer community. The upward trend of fans who love to play online, share their experiences, tricks, etc with the rest of the community, has led fans of players to watch their videos and games to interact and learn to play better. how to further refine your gaming techniques.
- For several reasons, Youtube gaming did not end up liking the gamer community, among them, because Twitch, paid much better to its users, offering them new ways to monetize their streaming and published videos.
- Over time, Twitch expands its streaming service to major sports tournaments to capture more mass of viewers and thus increase its content offer.
Main features of Twitch
Returning to video games, players, also called streamers, take advantage of the advantages offered by the platform to benefit and give an unbeatable user experience in their streamings. Many streamers already use the famous green background that they place behind while they play, with the aim of offering their fans more playing surface, better presentation and to be shown above the screen of the game, thus eliminating the interior background where they are.
