Part of being in business is keeping tabs on your competitors. Knowing what your competition is doing and how well it is working for them is how businesses create their own strategies to have a competitive advantage. SEO is no different when it comes to staying ahead of the competition and there are plenty of free SEO tools to help you get the competitive advantage. These tools are know as SEO intelligence that allows you to see what your competition is doing with their SEO and how those methods are working for the company.
Keyword Spy
One of the best ways to keep tabs on the competition is to know who the competition is. It can be difficult when it comes to SEO because there are so many different elements that play into a company’s SEO. Keyword Spy will give your business a full list of competition based on the use of keywords. So if you own a shoe store, it is quite obvious that shoes is going to be a common keyword that is used. Keyword Spy will give you a full report about the competition that uses the keyword ‘shoe’ as their SEO strategy. This is a great program because it helps you learn about competition you may not already be aware of and how keywords play a role in competition.
Site Comparison
If you are in competition with another company within your field, you may be asking yourself how your website compares with theirs in terms of SEO. SEO services known as site comparison can give you the answers you are looking for. This program takes two businesses and compares them from an SEO standpoint by inserting the link to both websites into the program. This program can be beneficial for users because it allows you to see where your competitors have a better edge when it comes to things like Meta descriptions, keywords, and headlines. This allows you to change your SEO strategies to get the advantage over competitors that use similar keywords.
Link Profiles
If you want to be successful with SEO and rank higher than your competitors, you want to have a solid understanding of their link profiles. This helps you understand the type of keywords that specific websites are better off targeting. You can get a better understanding of these link profiles through a free tool called Open Site Explorer. This allows you to use your own link and the links to four competitor sites and it will provide you with all the numbers you need to compare link profiles. This can be beneficial for businesses because it allows you to find potential linking partners that can provide backlinks to your website, which registers well through Google websites. You want to start at the top of the list with the highest-ranking domain and reach out to these links that are potential link partnerships.
Every business can benefit from having an understanding about their competitors; this even includes their SEO strategies. There are various tools available for free that can give you the competitive advantage you need, just by knowing what other companies like yours are doing. You can’t argue with results and using these tools will show you how your competition is getting results and what your business can change to get those results as well.
