Sales operations basically are a set of business processes and activities that aid a sales organization to run in an efficient and effective manner, while adequately supporting its major business objectives and strategies. As mentioned by Steve Sorensen Select Staffing, sales operations often acts as a crucial link between the development and execution of the sales strategy, and plays a major role in enhancing the productivity of the sales team by minimizing the chances of friction in the process of sales. Steve Sorensen is an experienced corporate professional who has worked as the Chief Executive Officer at the Select Family of Staffing Companies for several years. He currently is linked with Esperer Holdings, LLC, which is a company that specializes in the domain of sales and operational expertise.
While over the year process of sales operations have evolved considerably, this system still majorly is about supporting the frontline sales team, and enabling them to make more sales by providing them with effective strategic direction. Steve Sorensen Select Staffing mentions the sales operations teams are often required to fulfill both strategic and tactical functions. Steve Sorensen did his Masters in Business from the University Of Chicago, and has had quite an illustrative career in the corporate world. He at the moment is associated with Esperer Holdings, LLC, which is a holding company that supports various business aspects. This company has participated in the staffing industry with multiple leading brands. Steve Sorensen additionally specializes in various areas of business, like mergers and acquisitions, startups, as well as sales operations.
As pointed by Steve Sorensen Select Staffing, a sales operations team should follow certain practices and methods to achieve optimal success. Here are some of them:
- The sales operations team should primarily have a well-defined purpose and mission. Having such a team without a clear objective would only increase the work of the organization, and divert valuable resources away from the major initiatives and tasks that require it the most. Having a well-defined objective is crucial to guide the decision making, strategy, and functions of the sales operations team in an effective manner.
- The managing and scaling processes carried out by the sales operations team are among their most valuable contributions. Hence, this team must be the key hub for the best standards and practices of the organization when it comes to sales functions. The sales operation team should orderly communicate, evaluate, and implement the best practices and formal processes of the company to ensure optimal consistency and smooth workflow.
- The sales enablement and operations team often tend to have similar objectives. Hence, to avoid any redundancies and mis-communication in this scenario it is important to have clearly specified responsibilities and functions for each of the teams. Proper delineation is necessary to help both the teams to do their job properly.
Steve Sorensen Select Staffing underlines that proper sales operations can significantly help a firm to enhance its revenue opportunities.