Irrespective of their industry, proper marketing and advertising is crucial for businesses of all sizes. An experienced advertising professional, Joe Cianciotto mentions in order to boost the brand awareness of a business and enhance its reach, it is crucial that they incorporate a good blend of traditional and digital marketing methods in their processes. Mr. Cianciotto himself is a digital media expert belonging to New York. He has graduated in the subject of visual communication, and specializes in advertising. His years of experience have provided him with valuable insight into the domain of advertising.
A great number of business operations take place on the web these days, and the popularity of digital marketing has augmented significantly over the years. Joe Cianciotto mentions that in such a scenario, business owners are often confused about what advertising approach to take for their business. He highlights that balancing both traditional and digital advertising methods would be one of the best ways to ensure optimal growth and profits for a business.
Joe Cianciotto has worked in many advertising agencies in his expansive career, and held key positions there. He has worked as a chief digital officer, creative director, and vice-president in discerning reputed advertising agencies. He has additionally helped in the brand promotions of multiple Fortune 500 companies, and has received several prestigious industry awards. His experience and expertise in the field of advertising make him an ideal candidate shed further light on this domain.
According to Joe Cianciotto, while the world is invariably shifting towards digital advertising channels, it is also important to let off the traditional mediums. Here are some of the prime advantages of traditional advertising channels:
- Reach local target audience easily: By opting to advertise on the local editions of newspapers, FM radio, or even local news channels, businesses can easily target the potential customers living in a certain city. Usage of flyers and leaflets can additionally be ideal for suburban locations.
- Save hard copies: The target audience can easily keep the hard copies of advertising materials like magazine ads, flyers, and newspapers ads, and refer to them later on, whenever required.
- Popularity: While a great number of people have access to the internet these days, not all of them are frequent internet users. Moreover, a lot of people still prefer to pass their time by reading newspapers, listening to FM radio or watching the TV, rather browsing the web. Hence, by ignoring these traditional advertising channels companies can lose a great number of prospective customers.
Traditional advertising channels still enjoy an expansive reach, and are especially important for targeting local customers. Joe Cianciotto mentions that these channels are known to have both indirect and direct positive influence on the elements of brand consideration, brand awareness, and new customer acquisition. Experienced advertising experts can surely help a company to develop a strategy that has a perfect mix of traditional and digital marketing methods.