Barilla is an Italian based family-owned company that was started long back in the year 1877. It was initially planned as a pasta and bread shop. Steadily, with industrialization, even the company has been into rapid changes in its business model and modules. Starting from building their brand, creating its largest production unit that produces 1000 tons per day, to starting branches in the United States of America and Brazil, barilla has come a long way. They have also been doing their research and studies repeatedly regarding the emerging trends in the market so that their production planning and the demand meet.
What are the main products?
The Italian company Barilla is well-known to be the leading provider of food for the society for many years. Their major production is pasta. Including that, they also make sauce, bread, biscuits and much more in the offering. The pasta that is made is high in protein, fiber and low in fat, which makes it highly recommendable as it will be healthy to be shared with the family members. They make pasta in various shapes and sizes such as long, short, shell-shaped, lasagne sheets, filled and soup. It is offered with sauces that will match and give a different taste to experience. They have a very famous brand names Pesto that gives sauces to the customers. These sauces are sought-after products as it is considered to be very unique as compared to other competitive company.
Basically, the sauce originates from Italy. The original dish is ‘pesto alla Genovese’, which is a sauce from genoa. The primary ingredient is crushed garlic, European pine nuts, basil leaves, coarse salt, hard cheese, and olive oil. This sauce dates back to the Roman age. Today, basil is considered to be the main ingredient for modern pesto sauce.
Barilla also furnishes two major kinds of sauces, regional and pesto sauce. The former sauce is inspired by the regions of Italy. It has got the rich and creamy texture, enticing aromas, and bold flavors that create an irresistible taste that will be loved by all. Fire-roasted, marinara pasta, roasted garlic, savory, basil, rosa, and traditional sauces are all made up of fine, fresh and naturally grown tomatoes.
Passion, commitment and pure dedication are what distinguish barilla from the other brands. They have created their success out of huge experiments and starting from a small shop to being the largest producer of pasta in 100 years since their incorporation, they have successfully fulfilled what they had started.